Sun Sep 15 12:00:41 UTC 2024: ## Volatility is Not Your Enemy: Embracing Fluctuations in the Market
**Greenwood Village, CO -** Volatility is a fact of life in the financial world, argues Steve Booren, founder of Prosperion Financial Advisors. While it can be unsettling, he urges investors to embrace rather than fear market fluctuations, comparing it to turbulence on a plane that doesn’t prevent you from reaching your destination.
Booren highlights a recent example of a Denver Tech Center property that lost over 75% of its value since 1998, illustrating that even seemingly “safe” investments like real estate can experience significant price drops. He emphasizes that volatility exists in all asset classes, including bonds, which have seen a 22% decrease in prospective return in just two months.
The key, according to Booren, is understanding that volatility is not synonymous with risk. It’s merely a reflection of market dynamics, just like the daily fluctuations in the price of bread at the grocery store. The constant updates and ease of trading in the stock market can amplify the perception of volatility, making it appear more daunting than it actually is.
“Volatility creates opportunity to acquire great companies at prices below their fair value,” Booren argues. He encourages investors to focus on the long-term value of companies rather than the short-term stock price fluctuations.
The inherent visibility of volatility in equities can make them seem scarier, but Booren assures that on a long enough time horizon, those “wiggles” are merely minor bumps in the road to a brighter financial future.
**About Steve Booren**
Steve Booren is the founder of Prosperion Financial Advisors in Greenwood Village. He is the author of “Blind Spots: The Mental Mistakes Investors Make” and “Intelligent Investing: Your Guide to a Growing Retirement Income.” He was named by Forbes as a 2021 Best-in-State Wealth Advisor and a Barron’s 2021 Top Advisor by State.
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