Thu Sep 12 09:36:00 UTC 2024: ## PayPal Fastlane Speeds Up Online Checkouts for Magento Retailers

**Bold Commerce and PayPal have partnered to bring PayPal’s Fastlane accelerated checkout feature to US-based retailers using the Adobe Commerce (Magento) platform.** This integration simplifies the checkout process for both new and returning customers, leading to faster purchases and increased conversion rates.

**Retailers can now integrate Fastlane through Bold Checkout’s Magento extension, without needing to overhaul their existing e-commerce infrastructure.** Early results show significant improvements in checkout speed, particularly for guest shoppers. Fastlane users are able to complete their purchases **32% faster**, and the conversion rate for those with pre-saved profiles reaches **around 80%**.

**The integration addresses the growing need for faster and more convenient online shopping experiences.** In today’s market, **66% of consumers expect checkout to be completed in less than four minutes.** Complicated checkout systems can lead to cart abandonment, with **82% of shoppers not completing purchases** when faced with such challenges.

**Fastlane offers a unique advantage by mirroring the convenience of returning customer experiences for first-time shoppers.** When a customer is recognized as a Fastlane user, their payment, billing, and shipping information is automatically prefilled, making the checkout process quicker and easier. New shoppers can also choose to save their details for future use, reducing the need to create a retailer-specific account.

**Retailers on any instance of Magento can easily install Bold’s extension to access these features.** The setup process is simple and can be completed in under 30 minutes, allowing retailers to swiftly enhance their checkout systems. While there are no fees for using Bold’s Payment Booster to connect to Fastlane, PayPal will charge a transaction fee for Fastlane purchases.

This partnership builds on Bold’s previous collaboration with PayPal, which began in 2023 when the companies entered the headless commerce market together. **By offering a streamlined checkout experience, the integration empowers retailers to meet consumer expectations for speed and convenience, ultimately driving higher conversion rates.**

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