Thu Sep 12 01:40:02 UTC 2024: ## “niko and…” unveils autumn/winter brand movie featuring Takumi Kitamura and Kaya Kiyohara

**Tokyo, Japan – September 12, 2024** – “niko and…”, the style editorial brand operated by Adastria Co., Ltd., a company aiming to be a “Good Community Co-Creation Company” with the mission of “Play fashion!”, is releasing its autumn/winter brand movie featuring actors Takumi Kitamura and Kaya Kiyohara. The movie will be available on the brand’s website and at all “niko and…” stores nationwide.

The movie takes place at “Deauae Deauae Editorial Department”, a place where diverse elements are brought together to create something new and unexpected. Kitamura and Kiyohara play the roles of co-workers and rivals who are working together as editors to create a web magazine alongside their puppet editor-in-chief.

This latest movie features the original song “Day Life” by TAIKING, the guitarist of rock band Suchmos, and singer-songwriter iri. The relaxed, Lo-fi chill sound of the song perfectly complements the free-spirited interactions between the editors, conveying the “niko and…” brand catchphrase, “Deauae Niau” (To meet, to match).

The movie showcases the latest “niko and…” autumn/winter styling worn by Kitamura and Kiyohara.

**Highlights of the “niko and…” 2024 Autumn/Winter Brand Movie:**

* **”Day Life” Special Edition:** A special edition of the movie with dialogue is exclusively available on the “Deauae Deauae Editorial Department” website. This version offers viewers a glimpse into the editors’ conversations.
* **Behind-the-scenes glimpses:** The website will feature a series of videos showcasing the editors’ free-spirited and peaceful daily routines.
* **Spin-off videos:** A series of spin-off videos featuring the editor-in-chief and his new dog assistant will be released exclusively on the “Deauae Deauae Editorial Department” website.

The movie is a lighthearted and inspiring exploration of the joy of discovery and new beginnings that come with encountering new people and experiences. The film aims to capture the essence of “niko and…” brand philosophy, which emphasizes embracing the unexpected and finding what resonates with your individual lifestyle.

**About “niko and…”**
“niko and…” is a style editorial brand offering a wide range of apparel, accessories, furniture, and food items. The brand features unique and playful pieces that evoke a sense of humor and individuality, encouraging customers to embrace unexpected discoveries and create a personal style that truly reflects their identity. “niko and…” currently operates 143 stores nationwide (as of August 2024), including its online store.

**About Adastria Co., Ltd.**
Adastria Co., Ltd. is a leading casual fashion retailer in Japan, operating over 30 brands with approximately 1,500 stores in Japan and overseas. The company is committed to creating a vibrant and engaging community through its diverse fashion offerings, aiming to inspire and excite individuals through the power of “Play fashion!” Adastria envisions becoming a “Good Community Co-Creation Company”, fostering a platform for connection and innovation.

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