Tue Sep 10 17:08:51 UTC 2024: ## Carlsberg’s £3.3 Billion Britvic Deal Under CMA Scrutiny
The Competition and Markets Authority (CMA) has launched an investigation into Carlsberg’s £3.3 billion acquisition of Britvic, the maker of Robinsons squash, J2O, and Tango. The deal, announced in July, aims to create a “larger international group” with a broad range of drinks, including beers and soft drinks.
The CMA is concerned that the merger could reduce competition in the UK market, potentially leading to higher prices, lower-quality products, or fewer choices for consumers. The watchdog is inviting public input on the potential impact of the acquisition.
Carlsberg, which owns brands like 1664 and Brooklyn, expects the integration to generate £100 million in cost savings annually. Britvic holds an exclusive license from PepsiCo to manufacture and sell brands like Pepsi, 7up, and Lipton iced tea in the UK.
Britvic shareholders approved the acquisition last month, with the companies aiming to complete the deal in early 2025, pending regulatory approval.
First Piper 