Tue Sep 10 17:03:09 UTC 2024: ## Intertrust to Showcase Cutting-Edge Solutions for Secure Content Distribution and Web3 Monetization at IBC 2024

**BERKELEY, Calif.** – Intertrust, a leader in trusted computing and digital rights management, will be showcasing its latest solutions at IBC 2024, taking place in Amsterdam from September 13-16. The company will be focusing on solutions that enable secure content distribution, Web3 media monetization, energy-efficient streaming, and distributed rights management.

**Web3 Media Monetization with MarketMaker™:**

Intertrust will be highlighting its innovative MarketMaker™ platform, which empowers sports and media companies to secure, scale, and monetize their content in a decentralized market. MarketMaker™ leverages blockchain technology to create new revenue streams and enhance fan engagement.

**Energy-Conscious Green Streaming with Intertrust Energy:**

In response to growing concerns about the environmental impact of data centers, Intertrust will showcase its energy solutions that optimize energy use and reduce carbon emissions for telcos and streaming services. Intertrust has partnered with energy majors to develop digital energy solutions that leverage renewable and distributed energy resources.

**Continued Focus on Content Protection with ExpressPlay®:**

Intertrust’s ExpressPlay® platform, the world’s most widely used DRM system, will also be featured. ExpressPlay® offers robust and scalable multi-DRM services that secure content for broadcasters, service providers, and content owners worldwide.

**Intertrust’s Commitment to a Green, Decentralized Future:**

Ali Hodjat, VP of Product Marketing for Intertrust, emphasized the company’s commitment to driving the media industry’s transition to a green, decentralized, and consumer-centric future. “We are uniquely qualified to meet the new market demands, providing unparalleled security, scalability, innovation and carbon reduction,” said Hodjat.

**IBC 2024 attendees can learn more about these announcements at the Intertrust booth #5.A60.**

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