Thu Sep 12 15:57:57 UTC 2024: ## Apple Unveils New iPhone 16 Lineup, Apple Watch Series 10, and Updated AirPods: Pre-orders Start Today

**CUPERTINO, CA – September 13, 2023** – Apple has officially launched its highly anticipated iPhone 16 lineup, Apple Watch Series 10, and updated AirPods models, with pre-orders starting today, September 13th, at 5 a.m. PDT. These new devices will be available in stores beginning Friday, September 20th.

**iPhone 16: A Powerful Upgrade**

The iPhone 16 series boasts a range of upgrades, including the new 48MP Fusion camera system, an Action button for quick access to features, and larger display sizes on the Pro models. Additionally, iPhone 16 introduces “Camera Control” for easier memory capture and will soon unlock “visual intelligence” to help users learn about objects and places faster than ever before.

**Apple Watch Series 10: Thinner, Brighter, and More Advanced**

Apple Watch Series 10 features the largest and most advanced display yet, in a thinner design. New capabilities include sleep apnea notifications, faster charging, and water depth and temperature sensing. The black titanium Apple Watch Ultra 2 also makes its debut, offering the most accurate GPS in a sports watch, the brightest display of any Apple product, and up to 36 hours of battery life.

**AirPods Get a Refresh**

The new AirPods 4 come in two models: standard AirPods 4 and AirPods 4 with Active Noise Cancellation. Both models feature an open-ear design and are the most advanced and comfortable headphones Apple has ever created. AirPods Max now come in five new colors and offer USB-C charging for convenience.

**Exclusive Deals and Personalized Support**

Customers can save up to $1,000 on iPhone 16 with carrier promotions when they purchase directly from Apple. The redesigned Apple Store app offers personalized iPhone recommendations and a streamlined buying experience.

Apple offers personalized support from Apple Specialists both in-store and online, helping customers choose the right model, set up their new device, and explore new features. Customers can also benefit from engraving options for AirPods and a wide variety of band styles and colors for Apple Watch.

**A Seamless Upgrade Experience**

Apple’s Trade In program offers customers credit toward a new device or an Apple Gift Card. Apple Card users can enjoy 0 percent APR financing on their new iPhone, Apple Watch, and AirPods, as well as 3 percent Daily Cash back.

Apple also introduced “Personal Setup” online, providing customers with one-on-one sessions with an Apple Specialist for guided help with data transfer, customization, and exploring new features.

With its latest offerings and personalized support, Apple aims to provide a seamless and rewarding upgrade experience for its customers.

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