Tue Sep 10 13:07:00 UTC 2024: ## PURE Insurance Expands to Canada, Bringing Member-Owned Model to High Net Worth Homeowners

**TORONTO, Sept. 10, 2024** – Privilege Underwriters Reciprocal Exchange (PURE), a property and casualty insurer known for its unique member-owned model, has announced its expansion into Canada. The company, which has served high net worth homeowners in the United States for almost 20 years, is now offering its services to Canadians in Ontario, with plans to expand to other provinces in the future.

PURE’s model distinguishes itself by prioritizing its policyholders, who are considered members, over shareholders. This unique structure incentivizes the company to provide fair premiums, exceptional service, and comprehensive coverage designed specifically for the needs of successful families.

“We aim to offer owners of Canada’s finest homes a new insurance option,” said Chris Sevdalis, Head of PURE’s Canada branch. “Our fresh approach puts members first and allows us to build long-term relationships focused on safety, security, and resilience.”

Key features of PURE’s offering include:

* **Member-owned structure:** Policyholders, known as members, own the company and benefit from its success through potential annual contributions to their Subscriber Savings Accounts.
* **Comprehensive coverage:** PURE provides extensive coverage for high value homes, automobiles, collections, watercrafts, personal excess liability, fraud, cyber, and flood.
* **Proactive risk management:** PURE emphasizes prevention through its PURE360® home risk assessment and resources to minimize potential claims.
* **Exceptional claims service:** Members experience a dedicated and compassionate claims process, backed by a 95% Customer Satisfaction (CSAT) rating among U.S. members who’ve experienced claims.

“PURE is known for its strong financial performance, consistently growing at least 15% annually,” said Martin Leitch, CEO, PURE Insurance. “We’re thrilled to bring this unique experience to Canadian members and provide them with the same level of service and protection they’ve come to expect from PURE.”

PURE Insurance is currently available in Ontario through select brokers. Future products, including automobile coverage, are planned for the province, with subsequent expansion across Canada.

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