Mon Sep 09 14:00:00 UTC 2024: ## Consumer Voices Take Center Stage in New BBC Series, “Purchasing Powers”

**AUSTIN, Texas – September 9, 2024** – Bazaarvoice, a leading provider of user-generated content (UGC) and social commerce solutions, has partnered with BBC StoryWorks Commercial Productions to produce a new mini-series titled “Purchasing Powers”. The series, presented by Consumers International, explores the changing landscape of consumer behavior and the growing influence of consumer voices on brands and industries.

“Purchasing Powers” highlights the rise of consumer empowerment in the digital age, with a particular focus on the impact of UGC. The three-part series features interviews with consumers, industry experts, and brand leaders, demonstrating how UGC is transforming the shopping experience.

“We believe in the power of authentic consumer voices to drive transparency, trust, and meaningful connections between brands and consumers,” said Zarina Stanford, Chief Marketing Officer at Bazaarvoice. “This series showcases how consumer and creator voices are not just a business imperative but a driving force in shaping the future of commerce.”

The series emphasizes that consumers are now more than ever wielding significant influence over brands and industries. The “Consumer and Creator” episode showcases the power of consumer empowerment and creator content in the digital age, while the “Industry” episode explores the evolving market landscape and the importance of collaboration between businesses and consumers. The “Brand” episode highlights how leading global brands are integrating consumer voices into their marketing strategies.

Oshiya Savur, Chief Brand/Marketing Officer at Maesa, emphasizes the importance of direct communication with consumers in the series, stating, “Having a direct line to your consumer is a gift. There isn’t a wall. There isn’t a barrier to that communication. The only thing that brands can do to stay ahead of the curve is to relegate the control to the consumers.”

“Purchasing Powers” is available globally on BBC.com, offering a compelling narrative on the impact of consumer voices in shaping the future of commerce. The series underscores the growing importance of UGC and community-led content, with 78% of shoppers stating they feel more confident with a purchase when they view other shopper content.

**About Bazaarvoice**

Bazaarvoice is a global leader in full-funnel authentic user-generated content (UGC) and social commerce solutions. The company empowers brands and retailers to connect with consumers and drive sales through authentic, consumer-generated content.

**Media Contact:**

Lauren Venticinque
Bazaarvoice
Lauren.venticinque@bazaarvoice.com

Read More