Tue Sep 10 00:08:00 UTC 2024: ## Ketch Launches Data Permissioning Platform for Media Brands, Offering Compliance and Control in a Shifting Landscape

**SAN FRANCISCO** – Ketch, a Data Permissioning Platform designed for privacy-safe and consumer-centric data activation, announced the launch of its groundbreaking product suite specifically for digital media brands.

The digital media industry is navigating a complex landscape, with increasing scrutiny from the FTC on targeted advertising, growing pressure to deliver accurate and permission-based targeting, and the emergence of AI-driven content. Ketch aims to provide media companies with the tools to navigate these challenges, ensuring they can activate data with confidence while adhering to privacy regulations.

Ketch Data Permissioning for Media Companies allows brands to optimize consent rates, enhance audience quality, and achieve greater identity resolution. The platform offers dynamic preference collection, real-time data stack enforcement, and increased visibility into data usage.

“With data complexity spiraling across channels, devices, and regulations, media brands need more than just compliance—they need control,” said Tom Chavez, Co-founder and CEO of Ketch. “Ketch Data Permissioning transforms consent into a dynamic, integrated lever that drives advertiser value and preserves revenue.”

Ketch’s suite includes innovative features designed to simplify data permissioning, including:

* **Programmatic, clicks-not-code capabilities:** Reducing engineering costs and simplifying the process of setting up and managing data permissioning.
* **Omnichannel identity management:** Connecting consumer identities across multiple channels and touchpoints, enabling personalized experiences while respecting user privacy.

“In today’s media landscape, mastering omnichannel identity and personalized experiences isn’t just a competitive edge—it’s a necessity,” said Jon Suarez-Davis, Head of Industry Strategy at Ketch. “Ketch empowers media companies to deliver precise, permissioned experiences that meet consumer expectations and regulatory demands. This is the future of data-driven media.”

Ketch offers a future-proof solution for media brands committed to building a permissioned data strategy, enabling them to stay competitive and preserve revenue in the evolving digital landscape.

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