Mon Sep 09 15:03:00 UTC 2024: ## Football Frenzy: NBCUniversal Scores Big with Record Viewership Across Platforms
**STAMFORD, Conn. –** The NFL Kickoff Weekend was a ratings bonanza for NBCUniversal, with a record-breaking audience tuning in across multiple platforms for a weekend of football extravaganza.
The Kansas City Chiefs’ 27-20 victory over the Baltimore Ravens on Thursday night set a new record for the most-watched NFL Kickoff Game ever, attracting a staggering 29.2 million viewers on NBC and Peacock.
The viewership excitement continued throughout the weekend. Sunday Night Football’s clash between the Detroit Lions and Los Angeles Rams drew an average of 22.7 million viewers, marking a 3% increase from last season’s opening game.
Peacock, NBCUniversal’s streaming service, saw its second-highest ever live event viewership with Friday’s exclusive broadcast of the Philadelphia Eagles’ 34-29 victory over the Green Bay Packers in Brazil. The game attracted 14.0 million viewers, nearly doubling the audience for last December’s exclusive Peacock game.
The Big Ten Saturday Night game, featuring the Colorado Buffaloes and Nebraska Cornhuskers, drew in 6.3 million viewers on NBC and Peacock, making it the most-watched game in the series’ history.
Peacock also saw its most-watched title premiere with the debut of “Fight Night: The Million Dollar Heist,” a limited series executive produced by Will Packer and starring Kevin Hart, Samuel L. Jackson, Taraji P. Henson, Don Cheadle, and Terrence Howard.
Overall, NBCUniversal’s weekend of football coverage not only delivered record-breaking viewership numbers but also proved to be a huge success for advertisers. Key categories like tech and retail saw a significant boost in brand opinion and recall, indicating the powerful reach and engagement potential of NBCUniversal’s football programming.
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