Tue Sep 10 17:21:57 UTC 2024: ## Backcountry.com Sold to Investment Firm, Future Uncertain
**Salt Lake City, UT** – Outdoor gear retailer Backcountry.com, known for its goat logo and semi-annual warehouse sales, has been acquired by investment firm CSG Generation. The sale includes all of Backcountry.com’s properties, including Steep and Cheap and competetivecyclist.com.
CSG Generation, which specializes in transforming retailers into digital-first businesses, has stated that the acquisition will accelerate Backcountry’s strategy and expand its market presence. However, the impact of the sale on the company’s future and its roughly 900 employees remains unclear.
Backcountry.com has experienced a decline in popularity in recent years, facing challenges within the outdoor industry and increased competition in e-commerce. CEO Melanie Cox called the sale a “milestone” and expressed enthusiasm for utilizing CSG’s expertise.
Industry experts have expressed mixed reactions to the news. Some see it as a potential rescue for Backcountry.com, while others worry about the impact on the company’s identity and culture.
Former Moosejaw Mountaineering CEO Eoin Comerford characterized CSG as a “roll-up of distressed retailers,” suggesting the sale may be a response to Backcountry.com’s struggles.
Outdoor industry journalist Colin True, in his podcast “Rock Fight,” expressed hope that the sale could revive the brand, which was once known for its knowledgeable customer service and “gearheads” who provided in-depth product advice.
Backcountry.com has also faced controversies in the past, including a trademark dispute that tarnished its reputation. It remains to be seen how the sale will affect the company’s West Valley warehouse and its employees.
First Piper 