Tue Sep 10 14:00:00 UTC 2024: ## Social Media Star Alix Earle Lands Campaign with Frame Denim
**New York, NY** – Social media sensation Alix Earle is the new face of Frame denim, bringing her signature style to the brand’s upcoming fall and winter campaigns.
Earle, known for her trendy but approachable fashion choices, will be featured in the first campaign launching on September 10th. Dressed in a chic, modern take on Brigitte Bardot, she models Frame’s signature pieces including their shaggy shearling coat, striped boatneck sweater, and Le Sleek straight jeans.
The collection will be available at select retailers, including Frame stores, Net-A-Porter, MyTheresa, Le Bon Marche, and Saks.
Earle’s partnership with Frame extends to the brand’s winter campaign, set to debut on October 10th.
“I’m so excited for you guys to see this campaign coming out with Frame. It’s insane,” Earle shared on TikTok, documenting her experience at New York Fashion Week to celebrate the launch.
The 23-year-old influencer and University of Miami graduate has garnered a large following for her relatable content, including her daily fashion routines. Her partnership with Frame promises to bring a fresh and engaging perspective to the brand’s fall and winter collections.
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