Mon Sep 09 14:15:00 UTC 2024: ## Pacvue Appoints Rahul Choraria as CEO, Sandeep Kella Moves to Executive Chairman
**LOS ANGELES, Sept. 09, 2024 (GLOBE NEWSWIRE)** – Pacvue, a leading commerce acceleration platform, has announced a leadership change with Rahul Choraria appointed as the new CEO. Choraria, previously the company’s Chief Operating Officer, takes over from Sandeep Kella, who becomes Executive Chairman of the Board.
Kella, who co-founded Pacvue in 2019, expressed his confidence in Choraria’s ability to lead the company, citing his steady leadership and proven ability to execute Pacvue’s vision. Kella will now focus on the company’s strategic direction, joined by new board members Harry Shum and David Karnstedt.
“With the increasing complexity of commerce and retail media, Pacvue is in prime position to capitalize on an incredible market opportunity,” said Kella. “With Rahul at the helm, we will be in an even better position to capture the market demand for a unified commerce operating system.”
Choraria, who joined Pacvue in 2022, has played a key role in integrating the company’s various business lines into a unified, AI-powered suite. He brings a strong background from his previous roles at private equity firms Advent International and Vista Equity Partners, where he helped scale technology companies.
“We have a unique opportunity to connect and unify the thriving, but fragmented, retail media ecosystem,” said Choraria. “Our vision remains the same – to help our customers win in Commerce through our innovative and connected software suite.”
Pacvue, which has quadrupled its revenue in the past four years, offers a comprehensive platform that integrates retail media, commerce management, and measurement. The company works with over 70,000 brands and agencies across 95+ retailers worldwide.
The appointment of Choraria as CEO comes as Pacvue seeks to capitalize on the growing retail media market and further solidify its position as a leader in the industry.
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