Mon Sep 09 14:13:13 UTC 2024: ## AI Focus Shifts to Business Strategy and Predictive Applications in 2025

**AUSTIN, Texas & CAMBRIDGE, Mass. -** Forrester predicts that in 2025, enterprises will prioritize aligning their AI strategies with their core business goals, leading to a renewed focus on predictive AI applications and deeper partnerships between business and IT departments.

According to the research firm, while investments in data infrastructure and governance will continue to increase, businesses will prioritize maximizing the return on their AI investments. This means shifting away from the hype surrounding generative AI and focusing on practical applications like predictive maintenance, customer personalization, and supply chain optimization.

“AI continues to dominate conversations among tech leaders,” said Stephanie Balaouras, VP and group research director at Forrester. “But the focus is now on how to get the quickest return on their AI investment. We will unveil research and best practices to help tech leaders align their technology aspirations with their organization’s unique needs and business strategies.”

The shift towards predictive AI comes as businesses face challenges in implementing generative AI to meet customer expectations. Organizations will rely more on AIOps platforms to reduce technical debt and improve business outcomes.

Forrester’s predictions emphasize the importance of strong partnerships between business and IT departments. Tech leaders are encouraged to collaborate closely with chief data officers to ensure that AI is integrated into the overall business strategy, not just as a technology solution.

**”The year ahead will bring a renewed focus on deepening partnerships between business and IT and shifting back to predictive AI,”** stated Forrester in its 2025 predictions.

By prioritizing predictive AI and aligning technology with business goals, companies can maximize the value of AI and achieve long-term success in the years to come.

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