
Sat Sep 07 15:53:00 UTC 2024: – Mexico’s neighborhood tortilla producers are embracing financial technology with a new mobile application developed by the National Tortilla Council and Finsus
– The app allows vendors to accept card, QR code, or cellphone number payments
– The hope is for 90% of tortilla makers to use the app within three years
– Many tortilla producers operate informally and have limited access to formal financial services
– The app is making life easier for producers like Abel Garcia, who previously struggled to get bank loans
– Only around 10% of tortilla shops in Mexico City are legally registered, with many preferring cash transactions
– Mexico is home to 20% of the region’s financial technology ventures, but financial inclusion for tortilla makers is still lacking due to banks’ lack of belief in the industry
App helps Mexican tortilla makers join digital economy
App helps Mexican tortilla makers join digital economy