Fri Apr 10 12:15:06 UTC 2026: # The Hindu Wins Big at IAA Olive Crown Awards for Sustainability Campaigns

The Story:
The Hindu newspaper received three prestigious awards at the International Advertising Association’s (IAA) Olive Crown Awards 2026, held in Mumbai on April 10, 2026. The awards recognize outstanding communication focused on sustainability and environmental responsibility. The Hindu clinched Gold for its ‘Glacier Melts Felt’ campaign (World Water Day) and ‘Stub The Habit’ campaign (World No Tobacco Day), and Silver for ‘The Last Pack’ campaign (World Wildlife Day). All winning campaigns were created in partnership with Ogilvy and were recognized in the Press Corporate category.

Key Points:

  • The Hindu won three awards at the IAA Olive Crown Awards 2026.
  • The awards were held on April 10, 2026, in Mumbai.
  • The awards recognize communication on sustainability and environmental responsibility.
  • ‘Glacier Melts Felt’ (World Water Day) and ‘Stub The Habit’ (World No Tobacco Day) won Gold.
  • ‘The Last Pack’ (World Wildlife Day) won Silver.
  • All campaigns were created by Ogilvy.
  • The awards were in the Press Corporate category.

Key Takeaways:

  • The Hindu demonstrates a commitment to raising awareness about critical environmental issues through impactful advertising campaigns.
  • The partnership between The Hindu and Ogilvy proves to be a successful formula for creating award-winning, socially conscious advertising.
  • The Olive Crown Awards highlight the growing importance of sustainability and environmental responsibility in the advertising and media industries.

    Read More

Related News: