Wed Apr 01 11:00:00 UTC 2026: ### iQOO 15 Ultra Set to Launch in India, Targeting Premium Gaming Segment

The Story:
The iQOO 15 Ultra, previously launched in China in early February 2026, is reportedly gearing up for release in the Indian market. Positioned as the brand’s first ‘ultra-premium flagship,’ the device boasts enhanced features over the standard iQOO 15, including a larger battery, improved display, and gaming-centric enhancements. Consumers in Delhi-NCR, Mumbai, Bengaluru, Pune, Lucknow, and Kolkata will have the first access to purchase.

The phone is expected to be available through Bajaj Finserv partner stores, offering Easy EMI options, instant approvals, and zero down payment offers on select models, aiming to make premium smartphones more accessible.

Key Points:

  • The iQOO 15 Ultra is expected to launch soon in India after its initial release in China in February 2026.
  • It is powered by the Snapdragon 8 Elite Gen 5 chip and features a 6.85-inch 2K+ Samsung M14 AMOLED display with a 144 Hz refresh rate and up to 8,000 nits peak brightness.
  • It is expected to have a triple 50MP rear camera system and gaming-focused features like pressure-sensitive shoulder triggers and an advanced cooling system.
  • The phone is rumored to pack a 7,400 mAh battery with 100W wired and 40W wireless charging support.
  • The base variant with 16GB RAM and 256GB storage could be priced around Rs. 70,000, with higher variants potentially reaching Rs. 1 lakh.

Key Takeaways:

  • iQOO is strategically targeting the premium gaming smartphone segment in India with the 15 Ultra.
  • The partnership with Bajaj Finserv aims to increase accessibility to premium devices through flexible payment options.
  • The phone focuses on high-end specifications, including a powerful processor, advanced display, and enhanced gaming features.
  • The launch aligns with broader trends of smartphone manufacturers emphasizing gaming capabilities and premium design.
  • The pricing suggests that iQOO is positioning the 15 Ultra to compete with other flagship devices in the Indian market.

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