Sat Mar 21 09:30:38 UTC 2026: ### Headline: Visit Finland Launches “Chill Like a Finn” Campaign to Attract Tourists

The Story:

Visit Finland, the country’s official tourism platform, has launched a unique campaign inviting international travelers to experience the Finnish lifestyle firsthand. The “Chill Like a Finn” campaign offers a select group of individuals the opportunity to spend a week in the Finnish Lakeland in June 2026, a region renowned for its scenic beauty. The initiative aims to showcase Finland as the “happiest country in the world” and highlight the relaxing nature of Finnish summer holidays.

Key Points:

  • Visit Finland is inviting travelers to participate in a 7-day challenge in the Finnish Lakeland.
  • The campaign encourages participants to “chill like a Finn” and experience the Finnish lifestyle.
  • Heli Jimenez, senior director of international marketing at Business Finland, emphasizes Lakeland as an “undiscovered gem” and a perfect escape from everyday life.
  • Applicants must create a social media video on Instagram or TikTok answering the prompt: “What do you imagine a Finnish summer holiday in Lakeland looking like?”
  • The application deadline is March 29, 2026, at 11.59 pm EEST.

Key Takeaways:

  • Finland is actively promoting its tourism sector by emphasizing its reputation as the “happiest country in the world.”
  • The campaign targets international travelers seeking relaxation and unique cultural experiences.
  • Social media plays a crucial role in the application process, leveraging user-generated content for promotion.
  • The focus on the Finnish Lakeland highlights a relatively undiscovered region within Finland.

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