Wed Feb 25 13:38:46 UTC 2026: ### Sulekha Celebrates Vande Mataram’s 150th Anniversary with Collector’s Set

The Story:

Sulekha, the Indian ink manufacturer with a rich history tied to the Swadeshi movement, has launched a limited-edition collector’s set to commemorate the 150th anniversary of India’s national song, Vande Mataram. The set, priced at ₹20,000, includes vintage and rare items such as a F.N. Gooptu nib, specially made Sulekha ink, and a booklet detailing the song’s history and musical origins. The initiative underscores Sulekha’s commitment to its Swadeshi roots and celebrates a pivotal symbol of Indian nationalism.

Key Points:

  • Sulekha launched a collector’s set to celebrate 150 years of Vande Mataram.
  • The set includes vintage items, such as a 100+ year old F.N. Gooptu nib, contributing to its high price of ₹20,000.
  • The booklet included reveals Vande Mataram was originally set to tune by Jadunath Bhattacharya in a fusion of Raag Mallar and Taal Qawwali.
  • Sulekha’s history dates back to 1934, inspired by Mahatma Gandhi’s call for Swadeshi goods.
  • The company relaunched in November 2020 after facing challenges in the 1980s.

Critical Analysis:

The launch of this set is strategically timed. The recent news of the Srinagar-Jammu Vande Bharat train being put on hold suggests potential logistical or political sensitivities surrounding projects with “Vande Bharat” branding. Sulekha’s collector’s set, while expensive, focuses on historical and cultural significance, potentially sidestepping any immediate political controversies. The set leverages the renewed interest in fountain pens and Indian heritage, capitalizing on a niche market of collectors and history enthusiasts.

Key Takeaways:

  • Sulekha effectively uses its historical connection to the Swadeshi movement to market its products.
  • The high price point targets a specific demographic of collectors and connoisseurs.
  • The timing of the launch, while seemingly coincidental, demonstrates an awareness of the current socio-political landscape.
  • The collector’s set highlights the enduring cultural importance of Vande Mataram.

Impact Analysis:

The Sulekha Vande Mataram set reinforces the brand’s image as a custodian of Indian heritage. This initiative could lead to increased brand loyalty among those who value historical preservation and Swadeshi ideals. While the high price limits mass-market appeal, it positions Sulekha as a premium brand, potentially attracting further investment and partnerships. The success of this limited-edition set could inspire similar ventures, further solidifying Sulekha’s role in promoting Indian culture and history through its products.

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