Tue Feb 24 11:40:00 UTC 2026: ### Pokémon Celebrates 30th Anniversary with Star-Studded Campaign and BoxLunch Collaboration

The Story:

Pokémon is gearing up for its 30th anniversary on February 27, 2026, with a year-long celebration dubbed “What’s Your Favorite?” The campaign kicked off with a Super Bowl commercial featuring celebrities like Lady Gaga, Trevor Noah, and Maitreyi Ramakrishnan. Adding to the festivities, fandom retailer BoxLunch is launching a new line of Pokémon-themed apparel and accessories, providing fans with stylish ways to express their love for the franchise.

Key Points:

  • Pokémon’s 30th anniversary is on February 27, 2026.
  • The celebration campaign is called “What’s Your Favorite?”.
  • Celebrities such as Lady Gaga, Trevor Noah, and Maitreyi Ramakrishnan are participating.
  • A snapshot feature on the Pokémon GO app will allow fans to share their favorite Pokémon for a chance to be featured.
  • BoxLunch is releasing a new line of Pokémon-themed clothes and accessories.

Key Takeaways:

  • Pokémon continues to maintain its cultural relevance after three decades.
  • The anniversary campaign leverages celebrity endorsements and fan engagement through digital platforms.
  • Retail partnerships like the one with BoxLunch demonstrate the enduring commercial appeal of the Pokémon brand.
  • The “What’s Your Favorite?” campaign aims to reignite nostalgia and connect with a broad audience.
  • The inclusion of in-app features suggests a focus on integrating the celebration with existing Pokémon games and services.

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