Mon Feb 23 15:26:55 UTC 2026: Headline: PVR INOX Expands Premium Cinema Experience to Hubballi with New PXL Auditorium
The Story:
PVR INOX has inaugurated its first PXL auditorium and seven-screen multiplex at Inorbit Mall in Hubballi on Sunday, February 23, 2026. The launch was attended by Hubballi-Dharwad Municipal Corporation Commissioner Rudresh Ghali and leading actor Misha Narang, who also had her Kannada film Sarala Subbarao screened at the event. This marks the second city in Karnataka, after Bengaluru, to host the premium PVR INOX PXL format.
The new multiplex features a state-of-the-art audio system, 4K laser projection, and enhanced seating comfort, reflecting PVR INOX’s commitment to expanding its premium offerings beyond major metropolitan areas. The company aims to provide a superior cinematic experience to moviegoers in Tier-II cities.
Key Points:
- PVR INOX launched its first PXL auditorium and seven-screen multiplex in Hubballi on February 23, 2026.
- The inauguration was attended by Rudresh Ghali and actor Misha Narang.
- Hubballi is the second city in Karnataka to have the PVR INOX PXL format.
- The multiplex includes a seven-screen facility with advanced audio and video technology.
- Misha Narang’s Kannada film Sarala Subbarao was screened as part of the inaugural event.
Critical Analysis:
The opening of the PXL auditorium in Hubballi is consistent with PVR INOX’s stated strategy of expanding its premium screen offerings, as indicated by the news from January 2026 regarding their focus on premium screens following the Dhurandhar 2025 Finish. This suggests a deliberate effort to cater to a growing demand for enhanced cinematic experiences in smaller cities. Furthermore, the investment in advanced technology like 4K laser projection underscores their commitment to providing a high-quality viewing environment.
Key Takeaways:
- PVR INOX is actively pursuing a strategy of expansion into Tier-II cities with premium cinema formats.
- The company is investing in advanced technology to enhance the movie-going experience.
- The focus on PXL formats suggests a belief in the growing market for premium cinema experiences.
- Partnerships with local figures like Misha Narang help generate local interest and publicity.
Impact Analysis:
The expansion of PVR INOX into Hubballi signals a broader trend of multiplex chains targeting smaller cities with improved infrastructure and disposable incomes. This move will likely stimulate the local economy, provide entertainment options for residents, and potentially foster the growth of the regional film industry. The availability of premium cinema experiences in Hubballi may also influence consumer expectations and drive demand for similar facilities in other Tier-II cities.
First Piper 