Mon Feb 23 14:55:24 UTC 2026: # Mysuru MP Champions GI-Tagged Products as Engines of Rural Prosperity

The Story:
February 23, 2026 – Mysuru MP Yaduveer Krishnadatta Chamaraja Wadiyar highlighted the potential of Geographical Indication (GI)-tagged products like Nanjangud Rasabale banana and Mysore Betel Leaf to boost farmers’ incomes and preserve traditional farming practices. Citing Prime Minister Narendra Modi’s recognition of these products in his “Mann Ki Baat” program, the MP emphasized the need for collaborative efforts to expand their export reach and transform GI assets into engines of rural prosperity.

Wadiyar stressed the importance of collaboration between Farmer-Producer Organizations (FPOs), exporters, research institutions, and state agencies to scale up production while maintaining GI standards. He affirmed the central government’s commitment to providing market linkages, logistics support, branding initiatives, and institutional backing to support farmers in capitalizing on these opportunities.

Key Points:

  • Mysuru MP Yaduveer Krishnadatta Chamaraja Wadiyar advocates for leveraging GI-tagged products.
  • He referenced Prime Minister Narendra Modi’s mention of Nanjangud Rasabale and Mysore Betel Leaf in “Mann Ki Baat.”
  • The MP calls for collaboration between FPOs, exporters, research institutions, and state agencies.
  • The central government is committed to providing market linkages and logistics support.
  • The goal is to transform GI assets into engines of rural prosperity.

Key Takeaways:

  • GI-tagged products are being recognized as a significant tool for rural economic development in India.
  • Government support and collaboration are crucial for the success of initiatives promoting GI-based agriculture.
  • Prime Minister Modi’s endorsement lends considerable weight to the effort of promoting GI-tagged products.
  • Protecting local biodiversity and cultural heritage is seen as intertwined with strengthening the agricultural sector.
  • There is a focus on encouraging young agriculturists to invest in GI-based farming.

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