Fri Feb 06 23:00:00 UTC 2026: ### Headline: Peacock Streaming Access Shifts: No Direct Free Trial, Walmart+ Partnership Remains Key
The Story:
Peacock, the streaming service from NBCUniversal, is no longer offering a direct free trial. Instead, access to Peacock Premium is now primarily achieved through a partnership with Walmart+. Subscribers to Walmart+ can choose to bundle either Peacock Premium or Paramount+ with their existing subscription at no additional cost. While a free trial of Walmart+ is available for 30 days to new subscribers, allowing temporary access to Peacock, the standard ad-supported Peacock Premium plan is what’s included. After 90 days, subscribers have the option to switch between Peacock and Paramount+.
Key Points:
- Peacock no longer offers a direct free trial of its streaming service.
- Access to Peacock Premium is now bundled with Walmart+ subscriptions.
- Walmart+ offers a 30-day free trial for new subscribers, providing temporary access to Peacock Premium.
- Walmart+ subscribers receive the ad-supported Peacock Premium plan.
- Subscribers can switch between Peacock and Paramount+ every 90 days.
Key Takeaways:
- Peacock is strategically shifting its free trial model to rely on partnerships.
- Walmart+ is becoming a significant gateway for accessing streaming services like Peacock and Paramount+.
- The streaming landscape is evolving, with bundled subscriptions becoming more prevalent.
- Consumers seeking a free trial of Peacock must now go through the Walmart+ platform.
- The move reflects an increased emphasis on subscriber acquisition through established retail ecosystems.
First Piper 