Sat Feb 07 13:08:24 UTC 2026: # Kerala’s ‘Escalera’ Fest Empowers Women Entrepreneurs, Highlights Resilience
The Story:
‘Escalera The Women Fest’ in Kerala showcased the ventures and resilience of women entrepreneurs. The event highlighted the challenges faced by women in business, including societal misgivings and the need to prove themselves. Participants like Asna Ansar, founder of Asasaa Emporium, and Deeja Satheeshan, who runs Nymitra food products, shared their experiences of overcoming obstacles and achieving success despite initial doubts and personal challenges. The fest provided a platform for networking, gaining confidence, and celebrating the growing community of women in business.
Key Points:
- ‘Escalera The Women Fest’ featured women business owners from across Kerala.
- Asna Ansar (Asasaa Emporium) highlighted the initial skepticism she faced and the need to build trust through quality.
- Deeja Satheeshan (Nymitra) overcame locomotor disability and benefited from a loan from Kerala State Differently Abled Welfare Corporation Ltd.
- Preetha J. (Tatoz Handmade) started her business 15 years ago to achieve financial independence and manage health concerns.
- Escalera provided visibility, confidence, and a sense of community for women entrepreneurs.
Key Takeaways:
- Women entrepreneurs in Kerala still face societal biases and need to prove their capabilities in the business world.
- Government and organizational support (e.g., Kerala State Differently Abled Welfare Corporation Ltd, Pallium India) plays a crucial role in enabling women entrepreneurs to overcome challenges.
- Community events like Escalera are vital for providing a supportive environment, fostering networking, and empowering women to pursue their business dreams.
- Resilience is a key characteristic shared by successful women entrepreneurs, enabling them to navigate obstacles such as health issues, disabilities, and economic disruptions.
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