Sat Feb 07 05:30:00 UTC 2026: ### 50 Cent Turns Beef Into Big Bucks with DoorDash Super Bowl Campaign
The Story:
Rapper 50 Cent has partnered with DoorDash for a social media campaign centered around “beef” in anticipation of Super Bowl LX. The campaign, titled “Big Beef,” capitalizes on 50 Cent’s well-known history of navigating feuds in the music industry. The commercial spot features 50 Cent delivering items via DoorDash, seemingly trolling rival Diddy with products like cheese puffs and combs. Although the ad won’t air during the Super Bowl broadcast, DoorDash plans to release more content with 50 Cent on social media throughout the weekend.
Key Points:
* 50 Cent stars in a DoorDash social media campaign called “Big Beef” leading up to Super Bowl LX.
* The campaign leverages 50 Cent’s reputation for engaging in feuds, or “beef.”
* The commercial spot includes items that appear to be aimed at trolling Diddy.
* The ad won’t air on TV during the Super Bowl, but DoorDash will release additional social media content with 50 Cent.
* DoorDash is using the Super Bowl moment to engage with consumers through online platforms.
Key Takeaways:
- Celebrities with strong brand identities can effectively partner with companies to create engaging content.
- Super Bowl marketing extends beyond television commercials, with social media playing an increasingly important role.
- Humor and playful antagonism can be effective marketing strategies, particularly when aligned with a celebrity’s established persona.
- Brands are increasingly targeting online engagement and conversation during major events like the Super Bowl.
First Piper 