Fri Feb 06 13:20:00 UTC 2026: ### Joe Montana and Guinness Partner to Tackle Hunger in the Bay Area

The Story:
Hall of Fame quarterback Joe Montana is teaming up with Guinness to support the SF-Marin Food Bank. The partnership involves the creation of a limited-edition beer, the Legends Lager, with a portion of the proceeds (up to $35,000) directly benefiting the food bank. Montana volunteered at the food bank on Pennsylvania Avenue, packaging produce alongside Guinness employees, food bank workers, and other volunteers as part of the “Guinness Gives Back” program.

The initiative aims to address food insecurity in Northern California, with the funds helping the food bank distribute resources to its network of over 200 partner sites in the Bay Area. Montana emphasized the importance of giving back to the community that supported him throughout his career.

Key Points:

  • Joe Montana partnered with Guinness to create Legends Lager, a limited-edition beer.
  • Up to $35,000 of the beer’s proceeds will be donated to the SF-Marin Food Bank.
  • Montana volunteered at the food bank alongside other volunteers and Guinness employees.
  • The effort is part of the “Guinness Gives Back” program.
  • Legends Lager is a light, crispy wheat lager inspired by Montana’s travels and his connection to the Bay Area community.
  • Only 7,000 four-packs of Legends Lager are available and only in the Bay Area.
  • Guiness will donate $5 for every four-pack of Legends Lager sold.
  • Montana stated he is betting on the Seattle Seahawks to win the Super Bowl.

Key Takeaways:

  • Celebrity involvement can significantly raise awareness and funds for charitable causes.
  • Corporate social responsibility initiatives, such as Guinness’s “Guinness Gives Back,” can make a tangible impact on local communities.
  • The partnership between a well-known figure like Joe Montana and a recognizable brand like Guinness has the potential to generate substantial public interest and support for the SF-Marin Food Bank.
  • The localized availability of the Legends Lager encourages community engagement and participation.
  • This initiative highlights the ongoing need to address food insecurity, even in affluent areas like the Bay Area.

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