Thu Feb 05 18:00:00 UTC 2026: ### Montana and Guinness Team Up to Tackle Food Insecurity in San Francisco

The Story:
In a partnership that blends athletic legacy with corporate social responsibility, Pro Football Hall of Famer Joe Montana and Guinness have joined forces to support the SF-Marin Food Bank. On February 5, 2026, they participated in a hands-on volunteer event to repack food for those in need across the Bay Area. The collaboration also marks the launch of Guinness Legends Lager, a limited-edition beer created with Montana, with a portion of the proceeds benefiting the food bank.

Key Points:

  • Joe Montana and Guinness collaborated on a volunteer event at the SF-Marin Food Bank on February 5, 2026.
  • The event is part of the “Guinness Gives Back” program.
  • Guinness Legends Lager, a Pale Wheat Lager, was released in conjunction with the event.
  • For every four-pack of Legends Lager sold, Guinness will donate $5 to the SF-Marin Food Bank, up to $35,000.
  • Legends Lager is available in limited quantities in the San Francisco area, as well as at Guinness Open Gate Brewery locations in Chicago and Baltimore, for $19.99.

Key Takeaways:

  • Corporate partnerships with celebrities remain a powerful tool for raising awareness and funds for charitable causes.
  • Guinness is actively investing in community engagement through its “Guinness Gives Back” program.
  • The release of a limited-edition product tied to a charitable cause can be a successful marketing strategy.
  • Joe Montana continues to maintain an active presence in the Bay Area community.

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