Wed Feb 04 23:20:00 UTC 2026: ### Logano Shifts Gears: NASCAR Champion Takes Stake in Ford Dealership
The Story:
Three-time NASCAR Cup Series champion Joey Logano is expanding his business ventures by acquiring an ownership stake in Huntersville Ford, a North Carolina dealership under the Krause Auto Group. The move follows a disappointing end to his 2025 season, failing to advance past the Round of 8 in the playoffs after clinching the title in 2024. Logano aims to leverage his racing success and understanding of the automotive market to boost the dealership’s performance and customer satisfaction, while simultaneously pushing for more affordable vehicle options.
Logano’s investment reflects a broader trend of athletes diversifying their portfolios. He plans to work alongside General Manager Stacy Cowan, contributing his expertise to enhance the dealership’s customer service and overall success. The dealership, which retails between 1,500 and 1,750 new vehicles annually, stands to benefit from Logano’s brand recognition and marketing acumen.
Key Points:
- Joey Logano, a three-time NASCAR Cup Series champion, bought an ownership stake in Huntersville Ford.
- The dealership is part of the Krause Auto Group, ranked among the top 150 dealership groups in the U.S.
- Logano aims to enhance customer satisfaction and contribute to the dealership’s objectives.
- Huntersville Ford typically sells 1,500 to 1,750 new vehicles each year.
- Logano wants Ford to offer more affordable vehicles for the general public.
Key Takeaways:
- Joey Logano is diversifying his income streams and brand through business ventures.
- Athletes are increasingly leveraging their fame and knowledge to enter the business world.
- Partnerships between athletes and established businesses can be mutually beneficial.
- Logano hopes to use his position to advocate for more affordable car options.
- The acquisition is a modern interpretation of the “win on Sunday, sell on Monday” adage.
First Piper 