Mon Feb 02 22:10:00 UTC 2026: ### McDonald’s to Offer Free McNugget Caviar Kits in Limited Online Promotion

The Story:
McDonald’s announced on February 2, 2026, a collaboration with Paramount Caviar to offer limited-edition McNugget Caviar kits. These kits, featuring Baerii Sturgeon caviar, will be available exclusively online at McNuggetCaviar.com on February 10, 2026, and are free of charge. The promotion aims to capitalize on the purported affinity of McDonald’s customers for pairing Chicken McNuggets with caviar, offering an upscale yet accessible Valentine’s Day treat.

Key Points:

  • McDonald’s is partnering with Paramount Caviar for a promotional campaign.
  • The campaign features McNugget Caviar kits containing Baerii Sturgeon caviar.
  • Kits also include a $25 Arch Card for McNuggets, crème fraîche, and a Mother of Pearl caviar spoon.
  • The kits are available for free on February 10, 2026, at 11 a.m. ET, exclusively at McNuggetCaviar.com.
  • The promotion is positioned as a Valentine’s Day offering.

Key Takeaways:

  • McDonald’s is attempting to elevate its brand image through a high-low culinary fusion.
  • The promotion leverages the perceived popularity of an unusual food pairing to generate buzz.
  • The limited availability and online-only nature of the kits are designed to drive traffic and create a sense of exclusivity.
  • Partnering with a established caviar brand, Paramount Caviar, provides an element of credibility to the outlandish offering.

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