Fri Jan 30 15:10:00 UTC 2026: # ‘Durandhar: The Revenge’ Sets a New Marketing Precedent with Dual-Rated Teasers
The Story:
The producers of ‘Durandhar: The Revenge’ are employing an innovative marketing strategy by releasing three distinct teasers, each tailored to different platforms. The theatrical teasers will receive a U/A 16+ rating, while those intended for digital platforms will carry an ‘A’ rating. ‘Durandhar 2’ is currently in post-production, with editing, sound design, background music, and VFX nearing completion. Director Aditya Dhar anticipates a trailer release soon. The film is slated for release on March 19, 2026.
Key Points:
- ‘Durandhar: The Revenge’ is presented as the concluding chapter of a two-part story.
- The film’s narrative will build upon mysteries introduced in the post-credit scene of the first installment.
- Ranveer Singh reprises his role as Hamza Ali Mazari.
- The film will be released on March 19, 2026.
- The producers are releasing U/A 16+ rated teasers for theatres and ‘A’ rated teasers for digital platforms.
Key Takeaways:
- The release strategy indicates a targeted approach to different audience segments.
- The focus on the first film’s post-credit scene suggests a desire to reward loyal viewers and generate anticipation.
- The advanced stage of post-production signals a commitment to meeting the announced release date.