Sun Jan 25 21:50:00 UTC 2026: ### Grammy Awards Special Offers Backstage Pass Ahead of the 68th Annual Ceremony

The Story:
CBS and Paramount+ will air “INSIDE THE 68TH ANNUAL GRAMMY AWARDS®” on Friday, January 30, 2026, offering viewers an exclusive preview of the upcoming Grammy Awards ceremony. Hosted by Zane Lowe, the special will feature interviews with nominees like Leon Thomas, SOMBR, and recently reunited hip-hop duo Clipse, as well as music legends Pharrell Williams and Reba McEntire. The show promises insider analysis of major categories and nominated artists such as Billie Eilish and Bruno Mars, leading up to the main event on Sunday, February 1, 2026.

Key Points:
* “INSIDE THE 68TH ANNUAL GRAMMY AWARDS®” airs January 30, 2026, on CBS and Paramount+.
* The special is hosted by Zane Lowe.
* Featured artists include Bad Bunny, Kendrick Lamar, Lady Gaga, Sabrina Carpenter, Leon Thomas, SOMBR, Pharrell Williams, Reba McEntire, and Clipse.
* Industry insiders will discuss nominated artists such as Billie Eilish and Bruno Mars.
* The 68th Annual Grammy Awards will air February 1, 2026, on CBS and Paramount+.

Critical Analysis:
The historical context does not significantly reveal any strategic depths or patterns that would be crucial for analyzing WHY these events are happening. However, the simultaneous news reporting of record-breaking achievements of Bruno Mars and the Grammy Special show that Mars is a prominent figure to be featured in the awards event.

Key Takeaways:

  • The Recording Academy is leveraging a behind-the-scenes special to build anticipation for the Grammy Awards.
  • The special highlights a diverse range of artists, spanning genres and generations.
  • Streaming platforms are becoming increasingly important for accessing Grammy Awards content.
  • The Recording Academy uses multiple social media channels for promotions and engagement.
  • The inclusion of Bruno Mars in the Grammy discussions might indicate the artist’s prominence during the Awards.

Impact Analysis:
The strategy of producing behind-the-scenes specials is likely to continue, influencing audience engagement with future Grammy Awards.

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