
Mon Jan 26 01:30:00 UTC 2026: Headline: FIFA President Acknowledges Resale Market for 2026 World Cup Tickets, Defends Pricing Amidst High Demand
The Story:
FIFA President Gianni Infantino has addressed the overwhelming demand for tickets to the 2026 World Cup, revealing that over 500 million requests were received during the initial sales window. Speaking at the World Economic Forum in Davos, Infantino acknowledged that many of these tickets will likely be resold for profit, particularly in the United States where ticket reselling is legal. He defended FIFA’s ticket pricing, despite earlier criticism, arguing that the prices are in line with the American market and that FIFA’s profits will be reinvested in football development.
Key Points:
- Over 500 million ticket requests were received for the 2026 World Cup.
- Gianni Infantino admits that many ticket applicants will resell their tickets for profit.
- The U.S., along with co-hosts Canada and Mexico, lead in ticket requests, followed by Germany and England.
- FIFA will charge a 15% commission on both the seller and buyer of tickets on its official resale platform.
- Infantino defends the ticket prices, stating they are normal for the host market and will fund football development.
- A “FIFA PASS” will be provided to ticket holders to expedite visa applications.
- Questions remain over whether fans from some participating countries will be allowed to attend, as the U.S. government’s crackdown on immigration has seen Haiti, Iran, Ivory Coast and Senegal added to its banned list.
- The high cost of accommodation, food and travel in the U.S., which is hosting 78 of the 104 games, remains another barrier to supporters.
Critical Analysis:
The acknowledgement of the ticket resale market by Infantino seems like a calculated admission to the reality of high-demand events. It also serves to legitimize FIFA’s involvement in the resale market through their own platform, allowing them to capitalize on the increased prices driven by secondary sales.
Key Takeaways:
- The 2026 World Cup is experiencing unprecedented demand, indicating significant global interest.
- FIFA is actively participating in the ticket resale market through its own platform, profiting from inflated prices.
- Ticket prices remain a point of contention, but FIFA justifies them based on market conditions and investment in football.
- Logistical challenges like visa processing and affordability remain significant obstacles for some fans.
- Infantino and FIFA are aware of potential PR issues coming from Germany and England.
Impact Analysis:
- The acceptance and involvement in the secondary ticket market could set a new precedent for FIFA and other major sporting organizations, potentially influencing pricing strategies and revenue models for future events.
- The high demand and potential for inflated resale prices could exacerbate accessibility issues for average fans, creating a disparity between those who can afford to attend and those who cannot.
- The success of the 2026 World Cup, particularly in terms of revenue generation, will likely impact future decisions regarding tournament expansion and host country selection.