Mon Jan 26 16:30:00 UTC 2026: # Homeland Security Urges FEMA to Avoid Using “Ice” in Winter Storm Messaging

The Story:
Homeland Security officials have reportedly advised the Federal Emergency Management Agency (FEMA) to avoid using the word “ice” in public messaging related to the massive winter storm expected to impact much of the United States. This directive stems from concerns that the word could be misinterpreted or mocked online, given the ongoing controversy surrounding US Immigration and Customs Enforcement (ICE). States across the South are bracing for significant ice accumulations, making clear and effective public messaging crucial.

Key Points:
* DHS officials informally advised FEMA staff to avoid the word “ice” on January 23rd, 2026.
* The concern is that using “ice” in warnings like “watch out for ice” could be misinterpreted or used in memes, undermining the message’s purpose.
* FEMA is encouraged to use terms like “freezing rain” instead.
* A FEMA spokesperson dismissed the report as “clickbait” and affirmed the agency would use “correct and accurate descriptors.”
* The White House has previously employed memes in public messaging, including a recent incident involving a fake image related to an ICE protest.
* The winter storm is forecast to stretch over 2,000 miles, impacting nearly three dozen states.

Key Takeaways:
* The political climate surrounding ICE is significantly impacting communication strategies within government agencies, even in unrelated emergency situations.
* The focus on preventing online mockery highlights the heightened sensitivity of government agencies to public perception in the digital age.
* There’s a potential conflict between clear, direct communication and the desire to avoid political controversy, potentially endangering public safety.
* The incident underscores the increasing weaponization of online narratives and meme culture in shaping public discourse.

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