Sat Jan 24 00:10:00 UTC 2026: ### X Games Aspen Secures Future for Another Quarter Century
The Story:
The 2026 Winter X Games in Aspen marks the event’s 25th consecutive year at Buttermilk Ski Area, and according to X Games CEO Jeremy Bloom, it’s set to remain in Aspen for at least another 25 years. This announcement, made at the pre-event press conference, signals a commitment from the organization despite challenges posed by the COVID-19 pandemic in recent years. With a new logo, a new team-based league launching this summer, and increased sponsorship, the X Games are experiencing a period of growth and reinvigoration under Bloom’s leadership.
Key Points:
- X Games CEO Jeremy Bloom announced the event is expected to stay in Aspen for another 25 years.
- The 2026 X Games marks the 25th consecutive year in Aspen.
- Snowmobile contests are returning to the program after being scrapped in 2021 due to the pandemic.
- The event is set to be the largest since 2020, which occurred just before the global shutdown.
- Notable athletes are competing, including Jamie Anderson, returning after a hiatus, and local favorites Hanna Faulhaber and Alex Ferreira.
Key Takeaways:
- X Games’ commitment to Aspen solidifies the town’s reputation as a premier destination for winter sports.
- The return of snowmobile events demonstrates a responsiveness to fan demand.
- The event remains a crucial platform for athletes, even in Olympic years.
- New leadership under Jeremy Bloom is ushering in a period of innovation and growth for the X Games brand.
- The X Games continues to provide a vital training ground for athletes preparing for larger competitions such as the Olympics.
First Piper 