Fri Jan 23 20:10:00 UTC 2026: ### Golf Industry Celebrates Innovation and Tradition at PGA Show 2026
The Story:
The 2026 PGA Show in Orlando, Florida, drew over 30,000 attendees and 1,000 vendors, showcasing the latest in golf technology and apparel. The event emphasized a blend of retro styling and cutting-edge development, reflecting the current state of the golf industry. Major manufacturers, with the exception of TaylorMade, debuted new product lines, while indoor golf technologies and AI integration gained prominence. The show also highlighted a revival of vintage apparel styles and served as a hub for professional education and networking.
Key Points:
- The PGA Show hosted over 30,000 attendees and 1,000 vendors.
- TaylorMade was notably absent from the event.
- Titleist showcased its new Vokey SM11 wedge line and Scotty Cameron putters.
- Ping highlighted the new G440 K driver, focusing on forgiveness.
- Callaway introduced its Quantum line of clubs with carbon-integrated driver faces.
- Driver prices from major brands like Titleist, Callaway, and Ping retail for $645.99.
- Indoor golf and simulator technologies experienced significant growth.
- Artificial intelligence is being integrated into club design, business analytics, and golf instruction.
- A vintage apparel revival was evident, emphasizing retro styles.
Key Takeaways:
- The golf industry is experiencing a blend of technological innovation and traditional styles.
- Indoor golf and simulator technologies are a growing sector within the industry, boosted by increased demand.
- AI is beginning to play a significant role in various aspects of golf, from equipment design to instruction.
- Driver prices are reaching all-time highs, potentially excluding some consumers.
- Retro apparel is making a comeback, appealing to a broader market by leveraging nostalgia.
First Piper 