Tue Jan 20 08:10:00 UTC 2026: ### Skoda Revamps Kushaq to Take on Segment Rivals

The Story:

Skoda has officially unveiled the facelifted Kushaq, opening pre-bookings with a price announcement slated for March 2026. The updated SUV features refreshed exterior design, an enhanced interior, an expanded list of features, and a new powertrain option. The Kushaq continues its competition against midsize SUVs like the Hyundai Creta, Kia Seltos, Volkswagen Taigun, Tata Sierra, Maruti Suzuki’s Grand Vitara and Victoris, and Honda Elevate.

The facelift includes design updates inspired by Skoda’s ‘Modern Solid’ language, including a redesigned front fascia with sleek LED headlights and a light bar in the grille. Interior enhancements comprise a new digital driver’s display, a larger infotainment touchscreen, and a panoramic sunroof. Skoda has also added new features like a massage function for the rear seats and Google Gemini AI assistant integration.

Key Points:

  • The Skoda Kushaq facelift features revised exterior styling, a more premium interior, and a longer list of features.
  • It includes a new 8-speed torque-converter automatic gearbox option for the 115hp 1.0-litre turbo-petrol engine.
  • The interior receives a significant upgrade with a 10.25-inch digital driver’s display, a 10.1-inch infotainment touchscreen, and a panoramic sunroof.
  • New features include a segment-first massage function for the rear seats and Google Gemini AI assistant integration.
  • Safety is enhanced with standard features like 6 airbags, ABS with EBD, and a 5-star Global NCAP rating.
  • A standard 4-year/1,00,000km warranty with extended options and roadside assistance is offered.

Critical Analysis:

The timeline of preceding articles indicates a well-orchestrated unveiling strategy. The teaser campaign and leaks allowed Skoda to generate hype and manage expectations before the official launch. The inclusion of the Kodiaq RS India launch confirmation suggests that Skoda is strengthening its SUV portfolio in the Indian market.

Key Takeaways:

  • The Skoda Kushaq facelift aims to strengthen its position in the competitive midsize SUV segment by offering enhanced features and design.
  • The introduction of the 8-speed automatic gearbox addresses previous criticisms and provides a more refined driving experience.
  • The addition of premium features like the rear seat massage function and Google Gemini AI highlights Skoda’s focus on improving comfort and technology.
  • The comprehensive warranty and service package reflects Skoda’s commitment to customer satisfaction.
  • The staggered release of information, from teasers to the full reveal, shows a calculated marketing approach.

Impact Analysis:

The Kushaq facelift is likely to have a significant impact on the Indian midsize SUV market. Its refreshed design, improved interior, and new features could attract a broader range of buyers. The success of the Kushaq facelift will likely influence Skoda’s future product strategy in India and could prompt competitors to introduce similar updates to their models. This launch is also likely to affect the sales of competing vehicles like the Hyundai Creta and Kia Seltos, potentially triggering a new wave of feature enhancements and price adjustments across the segment.

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