Tue Jan 20 08:10:00 UTC 2026: # Skoda Unveils Kushaq Facelift in India, Packed with Upgrades

The Story:
Skoda Auto India has officially revealed the Kushaq facelift, a mid-size SUV boasting a significantly redesigned exterior, refreshed interiors, and a new eight-speed automatic transmission. The unveiling precedes the official price announcement, generating considerable anticipation in the Indian automotive market. The updated Kushaq features design cues inspired by the larger Kodiaq, including a new grille with segmented LED inserts, and incorporates a range of new features aimed at enhancing comfort and convenience.

Key Points:

  • The facelifted Skoda Kushaq features a new fascia, including a redesigned bumper, grille with segmented LED inserts, and new headlamps.
  • It includes redesigned 17-inch alloy wheels and new LED taillights with a connected LED light bar.
  • The interior boasts a segment-first massage function for the rear seats, electric sunroof (base variant) or panoramic sunroof (higher variants).
  • The updated model offers features like all-LED lighting, front parking sensors, illuminated Skoda lettering at the rear, and a 10.25-inch instrument cluster.
  • Engine options remain the same: 1.0-litre and 1.5-litre TSI petrol engines, paired with a six-speed manual, seven-speed DSG, or a new eight-speed torque converter automatic unit.
  • A Monte Carlo variant is available, featuring unique cosmetic enhancements like Monte Carlo badging and red stripes on the grille.
  • Six airbags are offered as standard.

Critical Analysis:
The series of articles leading up to the unveiling suggests a deliberate and strategic marketing campaign. The teasers, including one themed around the classic Bollywood film “DDLJ”, were designed to build anticipation and generate buzz around the launch. The specific mention of key features like the 8-speed automatic transmission, panoramic sunroof, and seat massage prior to the official unveiling further fueled public interest. This calculated approach aimed to maximize the impact of the official unveiling on January 19, 2026.

Key Takeaways:

  • Skoda is clearly targeting the Indian market with a feature-rich and stylish update to the Kushaq.
  • The inclusion of a new eight-speed automatic transmission suggests a focus on improved driving experience and potentially better fuel efficiency.
  • The Monte Carlo variant aims to appeal to buyers seeking a more sporty and distinctive aesthetic.
  • Safety is a priority, with six airbags offered as standard.
  • The strategic marketing campaign employed through teasers shows Skoda’s intent to generate maximum visibility.

Impact Analysis:

The launch of the Kushaq facelift is poised to significantly impact the mid-size SUV segment in India. By offering segment-first features like rear seat massage and an electric sunroof even in the base variant, Skoda is attempting to disrupt the market and attract a wider range of customers. The refreshed design and added features could potentially draw buyers away from competitors. The introduction of the eight-speed automatic transmission may also appeal to those seeking a smoother and more refined driving experience. The confirmation of the Kodiaq RS launch by June 2026 also adds to Skoda’s strengthened presence in the Indian market and shows a longer-term commitment to the region. The competitive pricing structure, as seen by estimated prices from Rs. 11.00 – 20.00 Lakh, will be critical for the Kushaq’s success against established rivals.

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