Sun Jan 18 19:20:00 UTC 2026: ### Skoda Banks on Nostalgia and Upgrades to Revive Kushaq Sales

The Story:

Skoda is attempting to rejuvenate the sales of its Kushaq mid-size SUV with a facelift and feature upgrades, aiming for a January 2026 launch. The teaser campaign utilizes a “DDLJ” (Dilwale Dulhania Le Jayenge) theme, appealing to emotional connections within the Indian market. The updated Kushaq boasts connected front and rear lights, a redesigned grille, and is expected to incorporate advanced driver-assistance systems (ADAS), upgraded infotainment, and other comfort features to compete in a highly competitive segment.

Key Points:

  • The updated Skoda Kushaq is teased with the tagline “Get ready to fall in love” and a “DDLJ” theme.
  • The design features connected front and rear lights, a redesigned grille, and an illuminated Skoda logo at the rear.
  • Expected upgrades include more physical button controls, a larger infotainment system, Level 2 ADAS, 360-degree cameras, and seat ventilation.
  • The same 1.0L and 1.5L turbo-petrol engines will be retained.
  • The Kushaq faces stiff competition from the Tata Sierra, Hyundai Creta, Maruti Victoris, and Kia Seltos.
  • Estimated price range is Rs. 11.00 – 19.00 Lakh.

Critical Analysis:

The choice of the DDLJ theme signifies Skoda’s strategy to tap into the emotional connection that the film holds for many Indians. This is an attempt to create a stronger brand recall and differentiate the Kushaq in a crowded market where feature parity is becoming increasingly common. Given the previous struggle of the Kushaq against its sibling, the Kylaq, this facelift represents a crucial attempt to reposition the car in the consumers mind.

Key Takeaways:

  • Skoda is leveraging nostalgia marketing to increase the appeal of the Kushaq.
  • Feature upgrades, including ADAS and infotainment enhancements, are essential for competitiveness in the mid-size SUV segment.
  • The Kushaq’s success hinges on its ability to stand out against established rivals and overcome previous market cannibalization.

Impact Analysis:

The success of this facelift will be a crucial indicator of Skoda’s long-term strategy in the Indian market. If the Kushaq can successfully attract buyers with its updated features and emotional appeal, it could pave the way for future models that emphasize both technology and cultural relevance. Conversely, failure to gain significant traction could necessitate a re-evaluation of Skoda’s product positioning and marketing strategies in India. The intense competition suggests that Skoda will need a near perfect launch to gain market share.

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