Sun Jan 18 01:10:00 UTC 2026: Headline: Republic Day Sales Heat Up: Amazon and Croma Offer Deep Discounts on Smartphones

The Story:
The annual Republic Day sales are underway in India, with both Amazon and Croma offering significant discounts on smartphones. Amazon is focusing on budget-friendly options, featuring deals on devices like the Samsung M07 and Redmi A4, all priced under Rs 10,000. Meanwhile, Croma is targeting the premium segment, with notable price cuts on iPhones, including the iPhone 17 at Rs 47,990 and the iPhone 15 at Rs 31,990, as well as the Galaxy S25 Ultra at Rs 79,999. This competitive pricing landscape provides consumers with a range of choices across different price points.

Key Points:

  • Amazon Great Republic Day sale features smartphones under Rs 10,000, including Samsung M07 and Redmi A4.
  • Croma Republic Day sale offers the iPhone 17 at Rs 47,990 and the iPhone 15 at Rs 31,990.
  • The Galaxy S25 Ultra is available at Rs 79,999 during the Croma sale.
  • Both Amazon and Croma are running Republic Day sales simultaneously.

Key Takeaways:

  • Republic Day has become a major sales event in the Indian retail calendar, particularly for electronics.
  • Both online (Amazon) and offline (Croma) retailers are aggressively competing for market share during this period.
  • The discounts cover a wide spectrum of smartphones, from budget-friendly to high-end flagship models.
  • Consumers benefit from the competitive pricing strategies employed by these retailers.

Impact Analysis:

The Republic Day sales events by Amazon and Croma are expected to have a significant impact on the Indian smartphone market. These sales drive increased consumer spending in the electronics sector and contribute to the overall growth of the e-commerce and retail industries. The availability of discounted premium devices like iPhones and Galaxy S series phones will likely accelerate the adoption of higher-end smartphones among Indian consumers. Further, the competitive nature of these sales events forces manufacturers and retailers to offer more competitive pricing throughout the year, thus influencing long-term market trends.

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