Sat Jan 17 21:00:00 UTC 2026: ## Paramount+ Attempts to Regain Viewer Traction with Curated Content Recommendations

The Story:
Faced with increasing competition and a recent legal setback involving David Ellison, Paramount+ is strategically highlighting a curated selection of binge-worthy shows for the weekend of January 16-18, 2026. Entertainment writer Derek Malcolm recommends three distinct programs: the cringe comedy “The Curse” starring Nathan Fielder and Emma Stone, a meta reimagining of “Matlock” led by Kathy Bates, and the crime drama “Mayor of Kingstown” featuring Jeremy Renner. This targeted approach aims to attract and retain subscribers amidst a crowded streaming landscape.

Key Points:

  • The curated list features “The Curse,” a cringe comedy created by Nathan Fielder and Benny Safdie, starring Fielder and Emma Stone.
  • “Matlock,” a reimagining of the classic legal drama starring Kathy Bates, is highlighted despite not yet winning major awards.
  • “Mayor of Kingstown,” a crime drama co-created by Hugh Dillon and Taylor Sheridan, starring Jeremy Renner, is recommended for its intense and captivating narrative.
  • The article suggests these recommendations are a response to Paramount+’s perceived struggle to maintain viewer engagement.
  • Paramount+ subscribers gain access to CBS shows, “Star Trek,” “Yellowstone,” and SHOWTIME content.

Critical Analysis:
Paramount+ appears to be facing challenges, as evidenced by the suggestion of the platform feeling like a “what the heck do I watch” service. The mention of David Ellison’s Paramount suffering a setback in a legal fight with Warner Bros. Discovery further suggests internal pressures. The curated recommendations can be interpreted as a direct effort to combat subscriber churn and re-establish Paramount+ as a go-to streaming destination with compelling content.

Key Takeaways:

  • Streaming services are increasingly reliant on curated content to guide viewer choices and combat “choice paralysis.”
  • Critical acclaim alone doesn’t guarantee viewership success, requiring strategic promotion of well-reviewed shows.
  • Paramount+ faces stiff competition and internal challenges, prompting a proactive approach to content promotion.
  • “Mayor of Kingstown” seems to be a key driver for attracting viewers.
  • The recommendation of these shows are a direct attempt to increase viewership and help retain subscribers.

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