Tue Jan 13 16:00:00 UTC 2026: # Quick Commerce Platforms Drop 10-Minute Delivery After Government Intervention

The Story:
Leading delivery platforms Blinkit, Zepto, Zomato, and Swiggy have agreed to discontinue their 10-minute delivery service following intervention from Union Labour Minister Mansukh Mandaviya. This decision comes after a one-day strike by gig workers on December 31, 2025, protesting the safety risks and health concerns associated with the expedited delivery model. The Ministry sources confirmed that Blinkit has already revised its tagline, and other platforms are expected to follow suit.

Key Points:

  • Union Labour Minister Mansukh Mandaviya intervened after concerns raised by gig workers.
  • Gig workers held a strike on December 31, 2025, demanding an end to the 10-minute delivery system.
  • Blinkit has revised its tagline from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep.”
  • Workers’ unions argued that the practice put undue pressure on delivery workers.
  • Politicians from both Aam Aadmi Party and BJP praised the government’s intervention.

Key Takeaways:

  • Gig worker activism can lead to tangible policy changes.
  • Government intervention plays a crucial role in regulating the gig economy and protecting workers’ rights.
  • Public perception and political pressure can influence corporate decisions regarding worker welfare.
  • There is a growing recognition of the need to balance speed and convenience with worker safety in the delivery sector.
  • The gig economy is under increasing scrutiny, with a focus on fair labor practices.

Impact Analysis:

The decision to end the 10-minute delivery model could have several long-term impacts:

  • Improved Worker Safety: Reduction in accidents and stress among delivery workers due to less pressure to meet unrealistic deadlines.
  • Shift in Business Strategy: Quick commerce platforms may need to re-evaluate their business models and focus on more sustainable delivery timelines.
  • Strengthened Labor Rights: This event could set a precedent for future negotiations and regulations regarding the gig economy.
  • Enhanced Public Image: Delivery companies can improve their public image by prioritizing worker welfare over speed.
  • Potential for Unionization: Increased awareness and solidarity among gig workers may lead to greater unionization efforts.

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