Centre Asks Blinkit, Zepto, Swiggy To Stop 10-Minute Delivery Claims: Sources

Tue Jan 13 09:20:32 UTC 2026: ### Blinkit Ends 10-Minute Delivery Service Amid Regulatory Pressure and Worker Concerns

The Story:

Blinkit, the quick commerce platform, has reportedly discontinued its 10-minute delivery service. Sources indicate that this decision comes as a relief to gig workers, who have faced immense pressure and safety concerns associated with the ultra-fast delivery model. The move follows increased scrutiny from regulatory bodies and public discourse regarding the exploitative nature of the 10-minute delivery promises.

Key Points:

• Blinkit has stopped its 10-minute delivery feature.
• Sources cite relief for gig workers as a primary reason.
• This development follows prior reports and likely regulatory or public pressure.

Critical Analysis:

The abrupt halt of the 10-minute delivery service by Blinkit, closely coinciding with reported concerns from Raghav Chadha and other stakeholders regarding worker rights, suggests a direct link between regulatory pressure and the company’s operational changes. The timing, as indicated by the timestamped articles, underscores a rapid response to emerging criticisms.

Key Takeaways:

• The 10-minute delivery model proved unsustainable due to ethical and logistical challenges.
• Regulatory scrutiny and advocacy for worker rights are impacting business practices in the gig economy.
• Companies are facing increasing pressure to prioritize worker welfare over ultra-fast delivery times.
• Public perception of quick commerce models is evolving, emphasizing the need for responsible business practices.

Impact Analysis:

The cessation of Blinkit’s 10-minute delivery service is likely to have a ripple effect across the quick commerce industry. Other companies may be compelled to re-evaluate their own delivery timelines and worker compensation models. This event could also spur further regulatory intervention to protect gig workers, leading to stricter guidelines and enforcement related to working conditions and delivery speeds. Furthermore, consumers may become more accepting of slightly longer delivery times in exchange for improved worker welfare, reshaping the demand landscape within the quick commerce sector.

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