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Summary:

An ITmedia Mobile reader survey regarding purchase intentions for the unreleased iPhone 17 series and the new iPhone Air revealed that approximately half of respondents are interested in purchasing one of the models. The iPhone Air, despite reported sales struggles, was the most popular choice among those intending to buy, likely due to its ultra-thin design. Reasons for choosing specific models varied, with the iPhone 17 appealing due to its price and overall improvements, the iPhone 17 Pro valued for its balanced size and camera, the iPhone 17 Pro Max attracting those who want a large display and good resale value, and the iPhone Air primarily chosen for its thinness, light weight, and design.

News Article:

iPhone Air Steals the Show in Early Reader Poll, Despite Sales Concerns

Tokyo, Japan – A recent survey conducted by ITmedia Mobile reveals surprising consumer interest in Apple’s unreleased iPhone 17 lineup and, particularly, the rumored iPhone Air, despite industry concerns about its potential sales performance. The survey, which gathered 118 responses between September 19th and October 11th, gauged reader interest in the upcoming devices.

While nearly half (51%) of respondents expressed some level of purchase intention (37% “will buy”, 14% “considering buying”), the distribution across models revealed an unexpected favorite: the iPhone Air.

The iPhone Air captured 38% of the planned purchases. This is significant because some reports have suggested the model is struggling in sales. ITmedia Mobile’s readers appear to be drawn to its ultra-thin 6.54mm profile and sleek design.

The standard iPhone 17 and the iPhone 17 Pro Max followed closely, with 25% and 23% of planned purchases respectively. The iPhone 17 Pro was the least popular, with only 14% indicating purchase plans.

The survey also delved into the reasons behind model choices. The iPhone 17 was praised for its affordability and comprehensive upgrades, including a 120Hz display and improved battery life. The iPhone 17 Pro appealed to users seeking a balance between size and performance, particularly its advanced camera capabilities. The iPhone 17 Pro Max attracted those who value a large screen and view the phone as an investment due to its high resale value.

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