Fri Jan 02 11:30:00 UTC 2026: ## Amazon Eyes Expansive 2026: Robotaxis, Grocery Expansion, and Seller Shake-Up

Seattle, WA – E-commerce giant Amazon is riding high after a successful 2025 and gearing up for an ambitious 2026, marked by significant expansions and strategic shifts. The company is betting big on robotaxis, bolstering its grocery delivery service, and implementing a major change in fulfillment responsibilities for its sellers.

Riding the wave of its commanding U.S. e-commerce market share and billions in annual revenue, Amazon is looking to further solidify its dominance.

Grocery Growth: Grocery shoppers can rejoice as Amazon plans to expand its store footprint and same-day delivery service, currently available in over 2,000 cities. The focus remains on quick delivery of perishable items like fruits and vegetables, a top priority for consumers. With both Prime and non-Prime members benefiting, Amazon is aiming to become a go-to destination for fresh, convenient groceries.

Robotaxi Rollout: Forget delivery drones – Amazon is diving into the passenger transportation market with its Zoox robotaxi service. Currently being used by Amazon employees, Zoox is slated to begin offering rides to the public in Las Vegas and the San Francisco Bay Area in 2026. These driverless vehicles boast a futuristic design, featuring individual passenger screens, charging ports, and climate control, aiming to provide a comfortable and efficient transportation alternative in busy metropolitan areas.

Fulfillment Shift: A significant change is on the horizon for sellers on Amazon. Starting January 1, 2026, the company will no longer handle the labeling and packaging of products, a service previously offered under Fulfillment by Amazon (FBA). Sellers will now be responsible for preparing their own products for shipping, including adhering to compliance guidelines.

This shift puts the onus on sellers to manage these operational aspects, potentially increasing costs and requiring adjustments to existing processes. Sellers unable to handle the change in-house will need to partner with certified third-party logistics providers. Consumers may also see price increases as sellers adjust to cover the added expense.

Despite these challenges, Amazon remains committed to innovation and expanding its offerings, aiming to further solidify its position as an e-commerce leader. The company is poised to embark on 2026 with a bold vision, promising new services and enhanced customer experiences.

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