Wed Dec 31 12:50:00 UTC 2025: Summary:
ScotRail’s social media team posted a New Year’s Eve message, which prompted users to point out that it’s traditionally called Hogmanay in Scotland. ScotRail responded dismissively, suggesting it’s an “age thing” and sticking with “New Year’s Eve.” This sparked criticism online, with users highlighting ScotRail’s past use of “Hogmanay” and finding their response rude.
News Article:
ScotRail’s ‘Hogmanay’ Ignorance Sparks Online Ire
Glasgow – ScotRail has found itself in hot water after a social media post celebrating “New Year’s Eve” was met with a barrage of criticism for ignoring the traditional Scottish term, Hogmanay.
The nationalized train operator’s social team posted a lighthearted message asking followers about their New Year’s Eve plans. However, the post quickly drew comments pointing out the oversight, with one user writing, “Surely it should be ‘It’s Hogmanay!'”
Former SNP councillor Austin Sheridan also chimed in, posting “Oh come on. ScotRail should know better. It’s Hogmanay.”
ScotRail’s response, however, was deemed tone-deaf by many. The firm replied, “Or also known as New Years Eve…” and later added, “Must be an age thing. I’ll be sticking with New Years Eve today but thanks anyways!”
The dismissive replies drew criticism, with users accusing ScotRail of cultural insensitivity. Many pointed out that ScotRail themselves have used the term “Hogmanay” in previous communications. “This is how Bannockburn kicked off,” one user joked, referencing the historic Scottish battle for independence.
Sheridan described the response as “a bit rude” and pointed to other ScotRail communications that happily deploy the Scots term without controversy.
The incident has sparked debate online about the importance of preserving Scottish traditions and whether a national company should be more aware of local customs. ScotRail has yet to issue a further statement addressing the controversy.
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