Wed Dec 31 11:32:41 UTC 2025: Summary:
Coimbatore’s Annapoorna Hotels, known for its signature filter coffee and rosemilk, has partnered with sustainable skincare brand Vilvah to create limited-edition lip balms in Coffee Brown and Rosemilk Pink flavors. The collaboration aims to capture the nostalgic essence of these iconic drinks using natural ingredients and sustainable practices. The Coffee Brown lip balm utilizes repurposed coffee grounds, while the Rosemilk Pink variant incorporates real paneer rose petals. The products are formulated with safety and regional beauty needs in mind, catering specifically to South Indian skin tones. The lip balms are available for ₹395 each or ₹699 for the set.
News Article:
Annapoorna Hotels and Vilvah Launch Nostalgia-Infused Lip Balms
Coimbatore, December 31, 2025 – In a surprising yet delightful collaboration, Coimbatore’s beloved Annapoorna Hotels, famous for its filter coffee and rosemilk, has joined forces with sustainable skincare brand Vilvah to launch two limited-edition lip balms. The “Coffee Brown” and “Rosemilk Pink” balms are designed to evoke the nostalgic flavors and aromas of Annapoorna’s iconic beverages.
“We have bottled a memory,” said Jegan Damodarasamy, CEO of Annapoorna Hotels. The idea originated from Annapoorna’s signature coffee, with a desire to repurpose the coffee grounds, finding that the grounds still contain antioxidants and compounds beneficial for skincare.
Vilvah CEO and founder Kruthika Kumaran emphasized the emotional resonance of the partnership in the Kongu region. “My first instinct was to create a product that has a sensory element, a connection to taste and nostalgia, and appeals to a wide audience.”
The Coffee Brown lip balm cleverly reuses the restaurant’s discarded Arabica coffee grounds, extracting their beneficial properties. The Rosemilk Pink lip balm features real paneer rose petals, prioritizing safety and natural ingredients, especially since the flavor is so popular among children.
Both brands emphasized the challenges in replicating the unique flavors without artificial additives, spending rounds to replicate the exact aroma and flavor.
The special-edition lip balms are priced at ₹395 each or ₹699 for the duo and are available at Annapoorna Hotel outlets, Vilvah stores, and online. This collaboration showcases the growing trend of local brands innovating with unique and sustainable products that resonate with their customer base on a deeply emotional level.
First Piper 