Sun Dec 28 13:10:00 UTC 2025: Okay, here’s a news article summarizing the Breeze Airways loyalty program enhancement:

Breeze Airways to Launch Elite Status Program, Aiming to Shake Up Legacy Carriers

SALT LAKE CITY – Breeze Airways is set to roll out a major upgrade to its Breezy Rewards loyalty program in January, introducing elite status tiers and new perks designed to entice travelers away from established airlines like Delta and Southwest.

The move, announced by Chief Commercial Officer Lukas Johnson, marks a shift in strategy for the rapidly growing low-cost carrier, which has seen impressive success since its 2021 launch. While other airlines are reportedly cutting back on loyalty benefits, Breeze is adding them, banking on its unique product and customer satisfaction to win over new flyers.

“We know we have the better product. It’s just a better experience,” Johnson told Simple Flying in an interview. He emphasized Breeze’s focus on direct, non-stop routes from underserved secondary markets, often with newer aircraft.

The enhanced Breezy Rewards program will introduce four tiers: Breezy 1, Breezy 2, Breezy 3, and Breezy Club. Status will be earned based on annual BreezePoint spending. Perks include:

  • BreezePoint Boost: Tiered bonuses up to 100% on earned points.
  • Free Wi-Fi: Available at all status levels.
  • Priority Boarding: Zone 1 boarding for higher tiers.
  • Bundle Upgrades: Free upgrades available for the higher tier members
  • Priority Guest Support For the highest tiers

Johnson emphasized that the addition of benefits is designed to lure customers who are feeling dissatisfied with other programs. Upgrade opportunities will be easier to obtain, and buddy passes will be less restrictive than those offered by competitors.

Breeze also highlights the value of its Breeze Easy Visa Credit Card, which doubles BreezePoints earnings on airline purchases.

The airline’s strategy centers on providing a more convenient and enjoyable travel experience, particularly when compared to indirect routes on older aircraft often offered by legacy carriers’ regional partners.

Breeze currently operates a fleet of Airbus A220s and Embraer E-190s, with plans to become an all-A220 airline by next summer.

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