Thu Dec 25 02:20:00 UTC 2025: ## Aruba Beyond the Beach: Radisson Blu Leads the Way in Cultural Tourism
ORANJESTAD, ARUBA – While Aruba is known for its pristine beaches and sunny skies, a shift is occurring in the island’s tourism landscape. Travelers are increasingly seeking authentic cultural experiences beyond the usual sun-and-sand routine, and the newly opened Radisson Blu Aruba is leading the charge.
The resort, located on Palm Beach, offers luxury accommodations and stunning amenities, including the largest adults-only rooftop infinity pool in Aruba. However, it’s the resort’s commitment to connecting guests with local culture that sets it apart.
The Radisson Blu offers curated experiences that allow visitors to engage with the island’s heritage and support local communities. Guests can volunteer at the Donkey Sanctuary Aruba, caring for rescued animals and learning about their historical significance on the island. Another experience takes visitors to San Nicolas, the “Street Art Capital of the Caribbean,” where they can explore vibrant murals reflecting Aruba’s diverse cultural influences with a guided tour by the Museum of Industry.
Furthermore, guests can immerse themselves in the local culture at Bodegas Papiamento, a restored historic ice factory housing a rum distillery and other cultural attractions. The rum reflects the island’s rich heritage.
This shift towards cultural immersion benefits both tourists and locals. By supporting small businesses, regional artists, and cultural preservation efforts, travelers contribute to the economic and social well-being of the community. The Radisson Blu Aruba’s Voluntourism package, for instance, directly supports the Donkey Sanctuary and other local initiatives.
As travelers increasingly seek authentic connections and meaningful interactions, Radisson Blu Aruba is setting a new standard for cultural tourism on the One Happy Island.
First Piper 