Tue Dec 23 22:52:00 UTC 2025: Here’s a summary of the text, followed by a news article rewrite:
Summary:
The Delhi High Court has granted protection to former Indian cricketer Sunil Gavaskar’s personality rights, preventing unauthorized commercial use of his name, image, and likeness. The order restrains websites and online platforms from exploiting Gavaskar’s identity, especially through AI and deepfake technology. The court has mandated the removal of offensive content within 72 hours, and social media intermediaries are required to address these issues promptly, following existing IT rules. Gavaskar’s action follows similar moves by several Bollywood actors, filmmakers, and other public figures seeking to safeguard their personality rights amidst growing online misuse.
News Article:
Delhi High Court Protects Sunil Gavaskar’s Personality Rights From Online Misuse
Delhi, December 24, 2025 – The Delhi High Court has ruled in favor of former Indian cricket legend Sunil Gavaskar, issuing an order to protect his personality rights from unauthorized commercial exploitation on the internet. The ruling, delivered on Tuesday, December 23rd, prevents websites and online platforms from using Gavaskar’s name, image, or likeness for commercial gain without his express consent.
The court specifically addressed the growing threat of AI and deepfake technology, restraining defendants from utilizing these tools to create content that misrepresents Gavaskar. Justice Manmeet Pritam Singh Arora ordered the immediate takedown of obscene and infringing material. Websites have 72 hours to comply, failing which social media intermediaries are required to remove the offending content.
This action follows a growing trend of public figures seeking legal protection against the misuse of their identity online. Recently, Bollywood stars Aishwarya Rai Bachchan, Abhishek Bachchan, Hrithik Roshan, and others, along with filmmaker Karan Johar and spiritual leader Sri Sri Ravi Shankar, have also approached the Delhi High Court to safeguard their personality rights. The Court has granted them interim relief, setting a precedent for these types of cases.
Gavaskar’s legal team emphasized the need to protect his reputation and brand from unauthorized exploitation in the digital sphere. This ruling underscores the importance of personality rights in the age of rampant online content creation and distribution.
The case highlights the challenges faced by individuals in controlling their digital footprint and the ongoing need for updated regulations to address the misuse of AI and deepfake technology.
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