Tue Dec 23 15:30:00 UTC 2025: Summary:
The travel industry saw significant shifts in 2025. Destinations Brazil hosted a record 9 million visitors. Curaçao experienced a strong tourism performance, with a 9% increase in overnight visitors in November compared to 2024, driven by double-digit growth from South and North America. Year-to-date numbers for Curaçao were up 13% overall. However, the Caribbean as a whole saw a 27% decline. Key markets for Curaçao included the US (up 8% in November) and Canada (up a significant 60% in November). TravelPulse held a social media video contest, won by Melanie Rodriguez, and launched a new travel advisor learning platform.
News Article:
Curaçao Bucks Caribbean Trend with Tourism Boom in 2025
WILLEMSTAD, Curaçao – While the broader Caribbean region faced a tourism downturn, Curaçao emerged as a bright spot in 2025, experiencing robust growth. November saw a 9% increase in overnight visitors compared to the previous year, fueled by surges from South and North America, up 21% and 19% respectively.
Despite a 27% decline in the Caribbean overall, Curaçao attracted 65,378 overnight visitors. Europe remained the primary source region, followed by North and South America. The island also saw significant increases from key markets, with US arrivals up 8% and Canadian arrivals soaring by 60%. Visitors averaged 8.3 nights on the island, with US visitors staying around 5.8 nights and Canadians averaging 8.1 nights.
Curaçao Tourist Board officials attributed the island’s success to its competitive position within the Caribbean. Year-to-date figures showed a 13% increase in overnight tourism, with a total of 707,546 arrivals between January and November.
Meanwhile, other destinations saw significant news as well. Brazil played host to a record 9 million visitors. TravelPulse launched new initiatives including a social media contest and learning platforms for travel advisors.
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